The Entrepreneur Mind

by Kevin D. Johnson

“The Entrepreneur Mind” by Kevin D. Johnson is for aspiring entrepreneurs who want to start and grow a successful business. In this book, Johnson shares his personal experiences as an entrepreneur and provides practical advice on how to develop an entrepreneurial mindset and the skills needed to succeed in the business world.


Johnson emphasizes the importance of having an entrepreneurial mindset and how it can help individuals achieve their goals and dreams. He also explains that the book is intended to be a practical guide, filled with actionable advice that can be implemented immediately. The book is divided into several sections, each focused on a different aspect of entrepreneurship.

“Entrepreneurship is a mindset, an attitude, a way of looking at the world through a different lens.”

BIG IDEA 1: Developing an Entrepreneurial Mindset

An entrepreneurial mindset is about having a particular way of thinking that enables you to identify opportunities, take calculated risks, and creatively solve problems.

Johnson argues that an entrepreneurial mindset is critical to success in business because entrepreneurs are constantly faced with new challenges and uncertainties. They need to be able to think on their feet, adapt quickly to changing circumstances, and be willing to take risks when necessary.

So, what does it mean to have an entrepreneurial mindset? According to Johnson, there are several key characteristics:

  1. Opportunity-focused: Entrepreneurs are always looking for opportunities, whether it’s a gap in the market, a new technology, or a potential partnership. They have a keen eye for spotting trends and identifying potential areas for growth.
  2. Creative: Entrepreneurs are often creative problem-solvers who are able to come up with innovative solutions to complex problems. They think outside the box and are not afraid to try new things.
  3. Resilient: Entrepreneurship is not for the faint of heart. Entrepreneurs need to be resilient in the face of failure and setbacks. They need to be able to bounce back from adversity and learn from their mistakes.
  4. Risk-takers: Entrepreneurship is inherently risky, and entrepreneurs need to be willing to take calculated risks in order to succeed. They understand that failure is always a possibility, but they are willing to take the risk in pursuit of their goals.
  5. Action-oriented: Entrepreneurs are doers. They are not content to sit back and wait for things to happen. They take action and are constantly working to move their business forward.

So, how can you develop an entrepreneurial mindset? Johnson suggests several strategies, including:

  1. Surrounding yourself with like-minded individuals: Surrounding yourself with other entrepreneurs and business-minded individuals can help you develop an entrepreneurial mindset. Joining networking groups or attending events can be a great way to connect with other entrepreneurs and learn from their experiences.
  2. Reading and learning: Read books and articles about entrepreneurship, business, and innovation. Attend conferences and workshops to learn from experts in your field.
  3. Embracing failure: Failure is a natural part of entrepreneurship. Embrace failure as an opportunity to learn and grow. Don’t let fear of failure hold you back from pursuing your goals.
  4. Taking calculated risks: Entrepreneurship is all about taking calculated risks. Identify potential risks and develop a plan to mitigate them. Take risks that are calculated and have the potential for high rewards.
  5. Building a growth mindset: A growth mindset is the belief that you can always learn, grow, and improve. Embrace this mindset and be open to new ideas and opportunities.

Developing an entrepreneurial mindset is critical to success in business. It requires a combination of opportunity-focused thinking, creativity, resilience, risk-taking, and action-oriented behavior. By surrounding yourself with like-minded individuals, learning from others, embracing failure, taking calculated risks, and building a growth mindset, you can develop the mindset needed to succeed as an entrepreneur.

BIG IDEA 2: Building a Strong Team

The success of any business depends on the strength and effectiveness of its team. Building a strong team requires a deliberate and strategic approach.

Johnson argues that there are several key steps to building a strong team:

  1. Define roles and responsibilities: Every member of your team should have a clearly defined role and set of responsibilities. This ensures that everyone is working towards the same goals and there is no overlap or confusion.
  2. Hire for fit: When building a team, it’s important to look beyond just qualifications and experience. You need to hire people who fit well with your company culture and share your values and vision.
  3. Foster a positive work environment: A positive work environment is essential for building a strong team. Create a culture of respect, open communication, and collaboration. Encourage your team members to share ideas and feedback.
  4. Provide ongoing training and development: Investing in the ongoing training and development of your team members is critical for building a strong team. Provide opportunities for learning and growth, both through formal training programs and on-the-job experience.
  5. Build trust and accountability: Trust and accountability are essential for a strong team. Encourage open communication and transparency, and hold team members accountable for their actions and results.
  6. Recognize and reward success: Finally, it’s important to recognize and reward team members for their hard work and success. Celebrate milestones and achievements, and provide incentives for high performance.

Building a strong team is not always easy, but it is essential for the success of any business. By defining roles and responsibilities, hiring for fit, fostering a positive work environment, providing ongoing training and development, building trust and accountability, and recognizing and rewarding success, you can build a team that is aligned, motivated, and effective.

To further emphasize the importance of building a strong team, Johnson shares examples of successful entrepreneurs who attribute their success to their team. For example, Mark Zuckerberg, founder of Facebook, has said that the key to his success was “building a great team.” Similarly, Jeff Bezos, founder of Amazon, has said that his focus on building a strong team has been critical to his company’s success.

Building a strong team is a critical component of entrepreneurship. It requires a deliberate and strategic approach that includes defining roles and responsibilities, hiring for fit, fostering a positive work environment, providing ongoing training and development, building trust and accountability, and recognizing and rewarding success. By investing in your team, you can build a strong foundation for the success of your business.

BIG IDEA 3: Creating a Successful Business Plan

A well-written business plan is essential for starting and growing a successful business. A business plan serves as a roadmap that outlines your business goals, strategies, and tactics.

Johnson argues that there are several key components of a successful business plan:

  1. Executive summary: This section should provide an overview of your business, including your mission statement, products or services, target market, and financial projections.
  2. Company description: This section should provide more detail about your business, including its history, legal structure, management team, and key milestones.
  3. Market analysis: This section should provide an in-depth analysis of your target market, including its size, demographics, needs, and behavior. It should also include a competitive analysis that outlines your competitors’ strengths and weaknesses.
  4. Products or services: This section should provide a detailed description of your products or services, including their features, benefits, and unique selling points.
  5. Marketing and sales strategies: This section should outline your marketing and sales strategies, including your pricing, distribution, advertising, and promotion plans.
  6. Financial projections: This section should include financial projections for the next 3-5 years, including income statements, cash flow statements, and balance sheets.
  7. Implementation plan: This section should outline how you plan to implement your business strategies and achieve your goals. It should include timelines, milestones, and action plans.

Creating a successful business plan is not only important for securing funding from investors, but it is also essential for guiding your business’s growth and success. A well-written business plan can help you identify potential roadblocks and opportunities, as well as help you make informed decisions about your business.

Johnson shares examples of successful entrepreneurs who credit their business plan for their success. For example, Elon Musk, founder of Tesla and SpaceX, has said that he wrote a detailed business plan before starting his companies, which helped him identify potential challenges and opportunities.

Creating a successful business plan is a critical component of entrepreneurship. A well-written business plan should include an executive summary, company description, market analysis, products or services, marketing and sales strategies, financial projections, and implementation plan. By creating a comprehensive business plan, you can guide your business’s growth and success, and identify potential challenges and opportunities.

“A good business plan is like a good foundation – without it, everything else will crumble.”


“The Entrepreneur Mind” is a valuable resource for aspiring entrepreneurs and business owners. The book provides insights into the mindset, strategies, and tactics of successful entrepreneurs, as well as practical advice on how to start and grow a business. Johnson’s “Big Ideas” of developing an entrepreneurial mindset, building a strong team, and creating a successful business plan are key takeaways from the book. Overall, “The Entrepreneur Mind” is a must-read for anyone who wants to succeed in the world of entrepreneurship.

About the Author

Kevin D. Johnson is an entrepreneur, investor, and author. He is the CEO of Johnson Media Inc., a marketing consulting firm that helps clients build their brands and grow their businesses. Johnson has over 20 years of experience in the marketing and branding industry and has worked with several high-profile clients, including the NBA, Coca-Cola, and McDonald’s. He is also the author of several books, including “The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs” and “The One Week Budget: Learn to Create Your Money Management System in 7 Days or Less!” Johnson is a frequent speaker on entrepreneurship and business, and has been featured in several media outlets, including Forbes, Fast Company, and The Wall Street Journal.

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